Detailed Course Information |
2013 Fall
May 18, 2024 |
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| MKTG 2101 - Marketing Management |
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Introduction to the role of marketing in the U.S. economy and within the firm. The interaction of marketing with other business functions and with society. Components of marketing strategy including analyzing what markets and needs the firm will serve; deciding when, where, and how the firm will meet these needs; and understanding why (i.e., a compelling business reason) the firm should do this. Study of marketing mix development issues, including product development and management; pricing; integrated communications and promotion; distribution, logistics, and supply-chain management; as well as other decisions involved in this process. NOTE: Students who intend to take Marketing 3511, 3553, or 3596 are required to earn a grade of C in this course.
Credit Hours: 3.000 Levels: Graduate, Undergraduate Schedule Types: Base Lecture Division: Undergraduate Department: Business:Marketing General Requirements: ( Course or Test: ECON 1101 | Minimum Grade of C- | May not be taken concurrently. ) OR ( Course or Test: ECON 1901 | Minimum Grade of C- | May not be taken concurrently. ) |
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