Catalog Entries |
2022 Summer I
May 01, 2024 |
|
 |
||
| Return to Previous | New Search |
= This course has restrictions
= There are pre-requisites to take this course
= This course has co-requisites.
= There are fees to take this course.
 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
| JIBS 3501 - Marketing in a Global Environment |
|
This course takes a culturally driven approach to International Marketing. It will examine how multinational companies adapt to international opportunity and constraints. Marketing topics covered include global marketing; government regulations; organizational structure; product, price, promotion, and credit policies and methods. The course will combine cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. Credit Hours: 3.000 Levels: Graduate, NonDegree Continuing Undergrad, Undergraduate Schedule Types: Base Lecture Division: Undergraduate Department: TUJ Intrnat'l Business Studies |
|